I managed brand accounts across TikTok, Instagram, and X with a focus on high-velocity meme and reactionary content during primetime sports events.
My role combined creative production, cultural trend monitoring, and real-time social publishing to connect with sports enthusiasts in the moments that mattered most.
Key Achievements
Audience Growth & Engagement
• Grew combined follower count by 240K across TikTok, Instagram, and X (71% growth in 10 months)
• Generated 24M total engagements across all platforms
• Produced TikToks that consistently hit 2–3 million views
High-Profile Event Coverage
• Super Bowl LVIII: Delivered 9M impressions and 363K engagements while driving $1.47M in earned media value through original graphics and meme content
• Paul vs. Tyson Fight: Generated 5M impressions and 125K engagements by capturing cultural moments in real-time
Content Production & Strategy
• Published 60 original pieces of content per night during live sports events
• Led franchise ideation for NFL, NBA, and Olympic social campaigns
Developed integrated campaigns combining athlete narratives with high-profile partners (Druski, Theo Von, Joe Budden), resulting in hundreds of new followers and FTDs (first-time deposits)
• Consistently met community engagement quotas while maintaining brand voice across platforms
